Role of advertising in launching a New Dance school

A dance school is an institution that students interested in dancing can learn more about ballet, including rehearsal. Different dance schools provide a variety of dancing styles. In order to launch a new dance school in the US, it would be necessary to analyze the market. This would include in-depth assessment of various dance schools in the U.S. market, together with products and services offered. The U.S. dance schools offer a variety of classes in hip-hop, tap, jazz and musical theatre dance.Advertising We will write a custom essay sample on Role of advertising in launching a New Dance school specifically for you for only $16.05 $11/page Learn More Julliard School Based in New York, Julliard is a private dance school managed by President Joseph Polisi. Julliard School has approximately eight hundred colleges, which offers a variety of dances. Since its establishment in 1905, the institution has managed to offer training services to over 800 students in music, drama and dance across the US. Researches indicate that Julliard School admission rate for students has increased from 7.6% in the year 2007 to 8.0% in 2009. However, in 2011 Julliard School admitted 5.6% of applicants. The institution has various collections including orchestras, chamber music, and jazz. Julliard School is focused on raising $300,000,000 to enable it sustain the market as regards to performing arts in the new decade. Julliard advertises its services and products in various media for rising awareness, including journals such as those published by Random House and Norton. The New York Public Library also advertises services offered by Julliard School. Nevertheless, the institution has its website that assist in advertising services at the global level that is, https://www.juilliard.edu/. The adverts of this organization normally target undergraduate and graduate students. Ballet San Jose Ballet San Jose is a dance organization that is currently situated in California, US. The institution was established with an aim of providing San Jose region with professional skills in dancing that is, in a way that honours the vision of various artists. The ballet offered by this school also aims at meeting the artistic standards, as well as fulfilling cultural requirements of the society it serves. The advert made by this institution normally targets a wider audience. By the year 2007, Ballet San Jose had over 100 traditional and contemporary dances (Giddens 78). Directed by Dennis Nahat, the institution has dancers from various countries, including the U.S., Japan, Canada, Vietnam, and France, among others. Presently, Ballet San Jose has over 450 students. The organization has for long targeted children at risk and young audiences. It advertises its services and products through various media such as New York Times and San Francisco Chronicle. In addition, a number of its advertisements are done via its official website.Advertising Looking f or essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Roland Dupree Dance Academy Ronald Dupree Dance Academy is situated in Hollywood, US. It has attracted dancers across the world owing to the school’s variety of instructors from various fields including film, television and stage. In partnership with Mary Jean, Roland succeeded to open Dupree Casting that specializes in movie and television dancing. Currently, Roland Dupree Dance Academy has invested in child acting facility referred to as the Youth Academy of Dramatic Arts. Ronald Dupree Dance Academy generally advertises its events and services through the New York Times since they believe it is the most effective medium of advertisement. Strength and weakness Although newspaper and journals are commonly used as mediums of advertisement, they are currently phased out by the internet. Many organizations are presently finding it more resourceful to advertise their serv ices via websites since many customers are now accessing it (Dave 12). One of the strengths of advertising services through the media is that they create awareness in the public hence increasing the profitability of the organization. One of the weaknesses is that advertising can be ineffective in case the correct medium is not used. This would amount to losses through the costs of advertising. Works Cited Dave, Evans. Social Media Marketing: An Hour a Day. Indianapolis: Wiley Publishing, 2010. Print. Giddens, Anthony. The Consequences of Modernity. Malden: Blackwell Publishers, 2009. Print. This essay on Role of advertising in launching a New Dance school was written and submitted by user Nakia to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Say Yes

Tobias Wolf’s short story â€Å"Say Yes†, found in Discovering Literature, edited by Hans P. Guth and Gabriele L. Rico, it submits the question of whether or not interracial marriage should be accepted. Wolff uses many different elements to help convey the meaning of the story such as characters, setting, and, style. The story opens with Ann and her husband washing the dishes and discussing the controversial subject of interracial marriage. Ann believes that if two people are in love, it does not matter what race they are. Her husband, whose name is not mentioned, holds the opposite position. Ironically, not to long into their debate, Ann’s husband suspects that she is implying he is racist. He defends, â€Å"I went to school with blacks, and lived on the same street with blacks and we have always gotten along just fine† (15). He then proceeds to tell her that white people should not marry black people because of difference in their culture. During the course of the story, the argument transforms from the general viewpoint to a personal conflict. Ann wondered if her husband would have married her if she was a black woman. Their entire resolution to the conflict revolves around his answer. They discussed many different variables and finally he came to the conclusion that he would not have married her. She is angry about his decision and retreats to the living room to read while he finishes the dishes. Wolf seems to focus on the action of Ann more than of her husband, and he does not even tell the reader his name. The only knowledge Wolf provides the reader about Ann’s husband is that he is narrow minded, yet he is considerate toward his wife. Ann, on the other hand, seems to expect her husband to agree with all of what she says and she acts in a stubborn and selfish manner. These being the only two characters in the story, provides a stunning contrast in ideas and personality. The author uses the simple chore of washing the d... Free Essays on Say Yes Free Essays on Say Yes Tobias Wolf’s short story â€Å"Say Yes†, found in Discovering Literature, edited by Hans P. Guth and Gabriele L. Rico, it submits the question of whether or not interracial marriage should be accepted. Wolff uses many different elements to help convey the meaning of the story such as characters, setting, and, style. The story opens with Ann and her husband washing the dishes and discussing the controversial subject of interracial marriage. Ann believes that if two people are in love, it does not matter what race they are. Her husband, whose name is not mentioned, holds the opposite position. Ironically, not to long into their debate, Ann’s husband suspects that she is implying he is racist. He defends, â€Å"I went to school with blacks, and lived on the same street with blacks and we have always gotten along just fine† (15). He then proceeds to tell her that white people should not marry black people because of difference in their culture. During the course of the story, the argument transforms from the general viewpoint to a personal conflict. Ann wondered if her husband would have married her if she was a black woman. Their entire resolution to the conflict revolves around his answer. They discussed many different variables and finally he came to the conclusion that he would not have married her. She is angry about his decision and retreats to the living room to read while he finishes the dishes. Wolf seems to focus on the action of Ann more than of her husband, and he does not even tell the reader his name. The only knowledge Wolf provides the reader about Ann’s husband is that he is narrow minded, yet he is considerate toward his wife. Ann, on the other hand, seems to expect her husband to agree with all of what she says and she acts in a stubborn and selfish manner. These being the only two characters in the story, provides a stunning contrast in ideas and personality. The author uses the simple chore of washing the d...

Marketing Strategy of Apple Dissertation Example | Topics and Well Written Essays - 15000 words

Marketing Strategy of Apple - Dissertation Example Over the last decade, Apple redefined the music and cellphone business, and the entertainment and media world by introducing IPod, IPhone and IPad. With the motivation to evaluate the marketing strategy of Apple, which enabled it to bring about a turnaround, this research is being conducted. Three objectives were set in Chapter I and after extensive literature review in Chapter II, questionnaire was designed to collect primary data from students. All three objectives have been achieved. The study finds that in the high technology products it has become critical to redefine businesses and reshape markets, thereby aligning with the changing demands of the firm’s business environment. To gain competitive advantage new pricing models, innovative value proposition, or customer-driven supply networks or finding new means of â€Å"touching† the customers has become essential. Brand management, customer segmentation, product positioning and customer behavior engagement are bein g applied by marketers. In the case of high-tech products product positioning has to be based on definite and tangible characteristics – unique selling point (USP) of the product. ... Apple also adopts bundling pricing and reference pricing strategy. In the international market Apple standardizes product, place and promotion strategies globally, so that all products sold worldwide carry the same design, package, advertising, posters and slogan. Prices vary depending on local taxes applicable. Thus, the marketing strategy of Apple can be said to be effective as they have been able to achieve the expected synergies. Table of Contents Chapter One: Introduction 1.1 Research Topic 1 1.2 Overview of Apple Inc. 2 1.3 Rationale for the study 2 1.4 Research Aims and Objectives 1.5 Research Framework Chapter Two: Literature Review 2.1 Chapter Overview 2.2 Introduction to Marketing Strategy 2.2.1 Principles of Marketing Strategy 2.2.2 Market Segmentation and Target Selection 2.2.3 Brand Image and Brand Equity 2.2.4 Product Positioning 2.2.5 Customer Engagement Behavior 2.3 Marketing Mix 2.3.1 Products 2.3.2 Pricing 2.3.3 Promotions 2.3.3.1 Advertising 2.3.3.2 Personal Sellin g 2.3.3.3 Sales Promotion 2.3.3.4 Public Relations 2.3.3.5 Direct Marketing 2.3.4 Place 2.3.4.1 Types of Intermediary 2.3.4.2 The Internet 2.4 International Marketing Strategy 2.4.1 Porter’s Generic Strategy in Digital Age 2.4.2 Effectiveness of the marketing strategy 2.5 Overview of the Computer Industry 2.6 Overview of Apple Inc Chapter Three: Methodology 3.1 Chapter Overview 3.2 Research Phenomenon under study 3.3 Research Philosophy 3.4 Research Strategy 3.5 Data Collection 3.6 Sampling 3.7 Data Analysis 3.8 Ethical concerns 3.9 Reliability and Validity 3.10 Limitations Chapter Four: Findings and Discussion 4.1 Chapter Overview 4.2 Findings from Web

Article Summary Research Paper Example | Topics and Well Written Essays - 1250 words

Article Summary - Research Paper Example Using prayer as an intervention within sessions requires a delicate awareness of an individual client on the part of the counselor. Likewise, with a secular counselor, there is a potential for weakness in the intervention that might render it ineffective or, even worse, harmful for the individual client. With these considerations in mind, the authors consider ethical mandates, articulate concerns, and make recommendations with respect to how to safeguard faith-based interventions from becoming useless or harmful and how to utilize those methods effectively. The authors begin their consideration with a brief description of the prevalence of prayer and spirituality within the counseling community of the United States. Among the highlights of these considerations is the fact that a vast majority of Christian-based counseling agencies (76 percent to 100 percent) believe that prayer is an appropriate intervention for clients, in contrast to 11 percent of secular agencies believing that pr ayer is appropriate for clients. Within the marriage and family counseling community, a vast majority (95 percent) believe that spiritual and mental health is related. However, only a slight majority (62 percent) actually utilized the spiritual dimension in their practice. This differential might be due to a lack of education on how to successfully integrate the two dimensions and the relative novelty of considering spirituality in a counseling practice (p. 126). Bearing in mind how widespread the use of faith-based interventions is in clinical practice, particularly with Christian-based counselors, the authors move on to consider the ethical responsibilities of counselors. These responsibilities ultimately reduce to promoting â€Å"the welfare of clients† and avoiding â€Å"harming their clients† (p. 127). To promote client welfare and avoid harm, the authors recommend that all counselors take an initial assessment of clients to evaluate their spirituality, which invo lves asking directed questions. Next, the authors recommend determining whether using spirituality in the treatment could harm or benefit clients. For instance, clients with mental health problems â€Å"may act out their problems religiously† (p. 128). Therefore, it is necessary to ensure that an individual is religiously mature before proceeding with an intervention based on spirituality. Knowing when prayer could be helpful or harmful will reduce the risk of incorporating certain kinds of therapies, according to the authors. Although prayer with less developed clients might increase superficial faith through insecure prayer, prayer with more developed clients might facilitate growth and self-awareness. All of these steps require a high degree of training on the part of the counselor (p.131). Additionally, faith-based interventions require a great amount of multicultural sensitivity, especially with an increasingly diverse population. In addition to specifying that counselor s should promote the welfare and avoid harm to their clients, the ACA Code of Ethics also states that counselors should recognize diversity and embrace a cross-cultural approach, which refers to the identification of differences between individuals. Just like individual differences are crucial to deciding whether clients are spiritual mature enough for prayer in-session, counselors need to recognize and use vocabulary and imagery that is

Competitiveness between both Developing and Developed Nations Research Paper

Competitiveness between both Developing and Developed Nations - Research Paper Example Despite the forces of globalisation, national advantage and locality are among the key factors that determine competitiveness. This paper looks at the evidence from trans-national corporations and specific industries in various nations. Nations like China, Japan, US, UK and Germany. Research shows that global competition has really gone high tech. The competition is very stiff. (Porter, 1998) It is very clear that the factors that determine the competitiveness of nations are quite numerous. When public finances in a nation are mismanaged, and inflation occurs, this highly affects the business environment a great deal. This results in the undermining of incentives that are necessary for investment in the business sector. Other factors include having a quality judicial system within a nation. Training and education within a nation are among the factors that drive competitiveness. Nations that ensure that their labour force is trained and has access to the latest technologies and new kn owledge are normally very competitive. (Peng, 2006) Just as the factors are numerous, they matter quite differently in different nations. This also depends on the nation's stage of development. According to the Global Competitiveness Index (GCI), there are various driving factors that influence the competitiveness in a nation.  The world economic forum has over the years measured the competitiveness of nations in an international environment. The Growth competitiveness index is used to assess the competitiveness of nations. Research reveals that Poland still remains the worst performing nations among European Union nations. It actually ranks forty-eight behind Greece that ranks forty-seven. The Czech Republic ranks twenty-nine while Estonia ranks twenty-five. Poland has got weaknesses in its labour market that is quite rigid. Research shows that unemployment in this nation.

Manufacturing and Service Sector Hypercompetitive Rivalries

Manufacturing and Service Sector Hypercompetitive Rivalries Hypercompetition has long been recognized as a significant problem in almost all manufacturing related industries. Service sectors are also experiencing the same problems. It is essential for competing companies to understand and take advantage of the dynamic motion and flux of current trends in global markets and technological breakthroughs. This paper aims to describe the movement toward hypercompetition and its implications to manufacturing and service based companies among ASEAN countries. Actions taken by companies in these two sectors provide new insights into what manufacturing and service based companies might expect to occur and how they could respond to such threat. This research finds that technological change, globalization, and increased competition are the most important environmental challenges facing manufacturing and service sectors today. Technology, in particular, seems to be acting as one of the principal accelerator toward hypercompetitive rivalries in manufactur ing and service sectors. Keyword(s): Competitive strategy; Technology; Manufacturing; Product; Service; Globalization Introduction Since the financial and economic crises hit most regions around the globe in the late 1990s, policymakers worldwide have been talking about how to re-balance their national economies. Putting back the balance in their economies involves reassessing the mix between the services and the manufacturing sectors. The services sector represents about 70 percent of the American economy, while that of the manufacturing makes up just 11 percent (Foroohar, 2010). The same trend is happening among European countries especially in the U.K., France and Germany. It is totally in the opposite scenario, however, for most developing countries including Malaysia, Thailand, Indonesia and Vietnam (Hilman, 2006). The intensity of rivalries in the manufacturing sector started in the 1980s when many big companies from the United States, Europe, and Japan moved their business operations particularly their manufacturing plants to foreign countries. Among the most popular destination is the South East Asia region or ASEAN (Association of Southeast Asian Nations). The Foreign Direct Investment (FDI) flows to ASEAN increased by 18% in 2007 from US$44billions to US$61 billions. Nearly all ASEAN countries received higher inflows and Singapore, Thailand, Malaysia, Indonesia and Vietnam, were the largest FDI recipients that comprised more than 90% of the flows (Karimi, Yusop and Law, 2010). Favourable regional economic growth, an improved investment environment, higher intraregional investments, and strengthened regional integration were key contributory factors and all these have turned ASEAN as a hypercompetitive market (World Investment Report, 2008). Understanding hypercompetitive markets Dà veni (1995) described hypercompetition as a market condition typified by rapidly escalating competitive activities such as increasing price-quality positioning, developing new know-how and the products utilizing that know-how, establishing first-mover advantage, protecting or invading established product or geographic markets, and creating deep-pocketed alliances. Harari (2007) depicted secrets, proprietary information, and closed-door management systems dont have the competitive edge they used to because new technologies have the capabilities to create total transparency. It is important for local companies, multinational corporations (MNCs) and multinational enterprises (MNEs) in ASEAN to always alert and react accordingly on changes or development occur in market or industry. Understanding hypercompetitiveness is primarily important for businesses since the undermining of such can greatly result in the decline of the financial performance for businesses. Hypercompetition is highly associated with disruptive, uncertainty, intense, and rapidly changing environment where companies can only expect intermittent, temporary, and unsustainable advantages (DAveni, 1995). Those who can focus equally important on what not to do and what to stop doing, use technology to accelerate a transformation but not perceive it as cause of transformation, paid scant attention to staff development, and seek for revolutionary result and not revolutionary process should have better chance to champion market or industry (Collins, 2001). Drivers of hypercompetition There are several theories on what drives hypercompetition and how such conditions develop. Sengupta (2002) on the one hand, proposed several forces: globalization, knowledge capital resulting from superior information technology, demand-side economies of scale, and new strategic assets. Collins (2001) on the second hand, described that good and competitive companies should have highly capable individuals, contributing team members, competent managers, effective leaders who build enduring greatness through a paradoxical blend of personal humility and professional will. Thomas (1996) on the third hand, suggests that the dynamic resourcefulness of innovating companies was the primary driver. Overall the literature reflects mix drivers that accelerate hypercompetition (Hanssen-Bauer and Snow, 1996). In the case of manufacturing based companies in the ASEAN block, globalization seems to be the dominant driver for them while technological innovation becomes secondary. This slightly differs from the service sector companies which are impacted primarily by technological innovation, specifically information technology and secondarily by globalization. Most ASEAN based companies use information technology more than merely utilize new methods to improve efficiencies and productivity but use the technologies to create a fundamental change in how the services are delivered. New information technologies are truly disruptive and result in significant changes by creating new markets and reshaping existing markets (Christensen, Roth and Anthony, 2004). Thus, there is no doubt that new technological innovations create both positive and negative implications. Information technology and new forms of communication allow organizations to reach underserved markets, while creating more direct competition. As a result, competitive battles that ensue necessitated leaders to make strategic choices (Christensen et al., 2004). Consequently, most companies based in ASEAN countries not only offer services in the home markets but markets around the globe. The development creates undeniable probability that traditional product or services might be challenged for its very existence virtual based products or services. Hypercompetition in the Manufacturing and Service Sectors While much of the research on hypercompetition has focused on manufacturing, the same logic can be applied to the service sector. In fact, it might have been predictable that the intensity of rivalries in the service sector would be as intense as that of the manufacturing sector in the coming decade. There had always been competition in the service sector, although it was segmented and somewhat dampened by many reasons due to variations in the context and scope of competing companies and market segments. In the case of the manufacturing sector based in ASEAN countries, the intensity of competition is based on size and market reach of competing companies. For example, multinational corporations (MNCs) were competing on the basis of prestige, reputations and industry champion; while regional based companies were competing for location-bound which was on the basis of convenience and timing. For nationally known companies, they were focusing on maintaining or increasing the market shares of products or services. Some of the companies can be further classified as competing for reputation and are largely limited to few market segments and companies only. For those few companies, market position served as something between an emblem and a brand. The mailings and web sites are proclaimed important or relatively play small role in their market positioning. For most of the other thousands of companies in the ASEAN region, market share was a non-issue because they were facing localize competitive pressure which were centred more on cost and accessibility than reputation. As a result, high-quality and highly localized products or services were developed in response to local market demands. Apart from those mentioned above, the intensity of the hypercompetitiveness of the environment in the region drove companies to hunt for more customers and better ways to reach existing customers than a decade ago. This situation required companies to assess their business environment carefully. Issues like customer focus, competitive intelligence, knowledge and competency base, innovativeness, technological advancements, and new products, services or market need are among important factors that needed to be addressed strategically to date. Information technology is well received by companies as an important tool to accelerate their products or services reach greater market coverage. The intensity of rivalries in the region is centred on price, marketing, and new product development which leads to major competitors moved into one anothers home markets. The intention was to improve ones own financial performance while weakening their competitors by making them defensive in their home markets. The findings show most of ASEAN based companies offered similar products or services to a fixed number of customers with substantial price decreased but little or no increase in unit sales volume. The competition can be summarized as cut throat which finally led to a few companies to go better, while the most to go worse. The following subtopics discuss strategy options which were widely used by those companies. Strategy Option 1: Differentiation Most of companies competing in ASEAN countries face problems like inability to meet sales and financial objectives. In lieu to that, most of them expanded their products or services offerings. Some of them made new offerings, while other made modifications of existing one. In either case, markets became flooded. This proliferation of more varieties of products or services was good for consumers, but further weakened business performance. Thus, the other movement toward hypercompetition can be described as the expansion of offerings from suppliers without any increase in customer demand. What was initially viewed dynamism of ASEAN market as the creation of differentiated lines was in reality product or service line fragmentation. Most companies in the region were not content to offer traditional products or services in new markets but now sought to create new products or services. These new products or services appeared to be successful until management realized that they were, in some cases, merely cannibalizing existing one. The finding shows these new products or services grew but the number or revenue in the regular products or services are declined. This means, existing services were now experiencing competition from inside their own company as well as outside. In ASEAN markets where there had previously been only two or three products or services, now some of the market segments have four times more. As was the case with business, both revenue and customer retention suffered. Another strategic issue needs to address carefully is about growing demand among customers for better accessibility and convenience which has changed the environment of manufacturing and service sectors. Support by advancement in digital communications, traditional companies responded by changing structures and products or services provided (Rosenoer, Armstrong and Gates, 1999). Most MNCs and MNEs in ASEAN countries use current products or services to produce new by offering them in radically different ways. Those products or services are touted as the same but delivered with a different technology. It is seen as a new product or service in the market and this certainly increase the intensity of rivalry among competing companies. Some of the companies in this study created new products or services besides forged alliances with other organizations. Such inclination was developed in response to the opportunities created by a growing global market. There are companies deliver traditional product or services, but in a different location or with a different methodology (extended traditional companies and technology-based companies). Both are organized and designed to serve non-residential participants. This approach enables them to deliver existing products or services to audiences in different locations. Rosenoer et al., (1999) described online based transactions are organized around a technology to minimize the consequences of the physical separation between client and companies. The field of online business has grown rapidly and many of ASEAN based companies offer products or services via the web. While some experience a boom, majority encountered slow growth in online business. Overall most virtually promoted products or services are doing well and become strong competitors of traditional products. Such possibility to access to products or services enables buyers to shop at any time and at any place at their convenience. This certainly creates opportunities for noncustomers (Christensen et al., 2004). Strategy Option 2: Low Cost Leadership When the market expansion and product development strategies does not favour companies overall performance, the corporate response was to reduce costs. Major producers hunted for ways to reduce costs as a means of increasing gross margins, net profits, and earnings per share. This was the era of downsizing the blue-collar workforce; cutting back in corporate staff and middle management; give backs of employee benefits; and hiring of part-time or temporary employees who receive no benefits or who may not even be employees of the firm (Hilman, 2006). Some of the companies in this study standardized and automated their manufacturing and production operations; reduce number of staff; and planning to locate production abroad or to a new area with even low labour costs. The desired results were to increase financial performance and the ability to price-compete for market share. Interestingly most of them aware such actions create negative impact to them in the long run. Service sector based companies in the region also experienced identical implications. Cost reduction initiative leads to reduction of employment levels on number of full-time employees, reduced fringe benefits, made staffing decisions similar to those of business by moving to greater levels of temporary and part-time employment, and eliminated services that were not revenue positive. The findings show most of the companies aware that such actions negatively affect the quality of the service provided because a service based company involves more than factual product as it includes the skill and attitudinal development that comes with company and client interaction. Like manufacturing based sector, service based companies competing within ASEAN countries also faces cost-based competition from both local and foreign companies. In one sense the competition stems from the changes in the way companies see themselves. This is particularly true for numbers of subsectors in service sector. The quality of the services has a direct impact on how business community perceive the entire company. However, most of the cost-based competition in the region comes from the many smaller companies that have unknown standard of quality on services offered. In other words, some of the companies in both sectors (manufacturing and service) were trying to gain competitive advantage through low cost leadership or focus on cost strategies. Strategy Option 3: Focus The final stage of hypercompetitive market development is the birth of technologically competent, niche competitors that target only specialized, high profit market-segments with single purpose product. Some of the companies in the region exercise focus differentiation strategy. Products for this strategy are produced by talented engineers who design high-performance products, high-profit margin products and no consideration to become full-line suppliers. However, most of the companies exercise focus strategy opted for focus on cost instead by offering full line products with low-margin. of focus on differentiation. The same type of niche competitors exists in service sector. Some of the sample companies were focusing on a particular segment of the market in the attempt to isolate themselves from other competitors and to appeal to a particular group of high-value customers. They are able to provide value or brand identification that makes them extremely attractive. These providers will offer a specialized service. Most of them who opted for this strategy have no desire to offer a full range of business like manufacturing based companies. The reason for them not to offer full range of services were mainly due to do not want to use their revenues from a high-demand service to subsidize the lower-demand ones therefore they must cut marginal services. Conclusions, implications and strategies for hypercompetitive markets To face hypercompetition, ASEAN based companies must develop and produce specialized products or services faster than the competition. New or differentiated products or services provide customers with new, improved, or additional features; unfortunately hypercompetition means that products or services have shorter life cycles, which is the unintended consequence of competing with ones own products or services. In fact, for many companies competing in the region, their competitive strategy is to replace their own product or services before the competition does. This is often called eating ones own babies. Their strong tendency to increased product or service differentiation caused greater customer expectations and increasingly diverse applications, which in turn results in an explosion of demand for increasingly specialized products or services. More product or service differentiation leads to increase competition and creates a broader consumer market. It also leads to the development of small, overlapping sub-markets and price points. This review of hypercompetition of businesses among ASEAN based companies gives significant inputs for managers in particular and competing companies in general about the most recent state-of-the art strategies in doing business in the region. There is no doubt that companies must always prepare to deal with hypercompetitive environment and give special attention to environmental challenges such as technological change, globalization, and increased competition. To ensure that the region remains competitive in bringing FDIs and local investors to invest, it is an imperative requirement for ASEAN countries to work collectively and closely. Failure to do so may dampen their chances to record significant growth on gross domestic products (GDP).

The Tenant :: essays research papers

Seneca Falls. This topic in my opinion closely relates to Anne Bronte’s The Tenant of Wildfell Hall. In 1848, around the same time this novel was published the Seneca Falls women's rights convention took place in the United States. They fought for the woman’s right to vote and overall equality. It was like men and women lived in different worlds they had to obey different rules and standards. Men basically had little rule, while women were very oppressed. They couldn’t make decisions and own property. Bronte certainly flipped the script with this novel showing the empowered female through her protagonist Helen Graham. Helen Graham is a young woman who changes her identity when she flees from her alcoholic husband who's been leading a life of corruption. She enters this nosy town who finds her new face to be quite interesting. Her new neighbor, Gilbert Markham, is terribly fascinated with Helen. At one point I felt that he could be deemed a stalker because she would not give him the time of day and he still persisted. Eventually Helen gives him her diary which pours out the confessions of her previously disastrous life and gives way to hope for a new future and helps both Gilbert and the reader understand the pain of this troubled woman. Helen passionately challenging ideas such as the extreme sheltering of girls, and the extreme exposure of boys, to the harshness of the world. We especially see this when Gilbert Markham argues with Helen over the differential treatment of boys and girls and the implied outcomes. Helen's protective treatment of her son Arthur sparks reaction in Gilbert. Gilbert's response to this is to say that â€Å"†¦and by such means ... you will never render him virtuous†. His outlook is that based on the society in order to prepare boys to be men it is necessary for them to be exposed to the dangers of the world as a means of developing a strong moral character. It is a double standard for females by the view that girls and women must be protected from the harsh realities of the world in order to protect them from moral distress or tainting. It is this contradiction that Helen addresses, challenging the importance of exposure to use as a strengthening of moral character, and the valu e of keeping girls in complete ignorance of the world's vice to prevent their corruption.

Examination of New Zealand’s Exchange Cures

1.Examination of NZ ‘s exchange remedies 1.1 Dumping and Anti Dumping Duty Dumping A straightforward definition is that ware are dumped if their menu value when foreign made into New Zealand is non precisely their typical regard in the state of menu. The menu cost is the value the merchandiser in New Zealand pays for the ware. The ordinary quality is the value the merchandises offer for in the state of menu. These costs are conformed to the ex-industrial installation degree in the state of menu. On the off opportunity that the ex-industrial installation cost is non precisely the ex-plant typical quality ( after alteration have been made to vouch the value scrutiny is sensible ) so dumping has happened. Dumping is lawful At the same clip where it harms New Zealand shapers, duties can be forced to bring around the circumstance. These duties must be forced after a formal scrutiny. Schemes for an scrutiny are situated down in the dumping and offseting Duties Act 1988. The Act meets New Zealand ‘s committednesss under the World Trade Organization Anti-dumping Agreement. It is managed by our Trade Remedies group. The Act is intended to maintain up sensible competition for New Zealand shapers when the dumping hostile to dumping activity. ( Products that are trans-delivered through Australia are non excluded ) . Dumping scrutiny Use this application construction to demand us to research the dumping of foreign merchandises. Your application helps us construct if a full scrutiny is legitimized. You ought to give cogent evidence to show that: †¢dumping is go oning †¢the dumping is harming, or undermines to harm, a family industry †¢your application has support from the residential concern. Examination The full scrutiny includes intensive deliberation of the cogent evidence in the application, and wide get-together of industry and exchange information to make whether dumping is conveying on injury. In the event that there is reasonable cogent evidence of injury from dumping, impermanent steps can be forced by the Minister every bit meager as 60 yearss from the day of the month an scrutiny was begun. These steps are utilized to maintain farther harm from go oning amid the staying clip of the scrutiny. Inside 150 yearss of get downing an scrutiny, our CEO is obliged to light all invested persons of the actualities and decisions apt to construction the premiss for any last finding. This gives invested persons a opportunity to note. Inside 180 yearss of the Begin of the scrutiny, the Minister must do a last finding of whether the dumping of imports is making injury to the residential concern. Hostile to dumping Guidelines have been secured for us to study and settle on picks on applications for price reductions of hostile to dumping duty paid in copiousness of the border of dumping. An border of dumping is the differentiation between the ordinary worth and the menu cost. Hostile to dumping duty ca n't price reductions must be made for against dumping duty paid in copiousness of the border of dumping. Discount demands must be bolstered by verification made by a shipper of the point capable to the resistance to dumping duty. In the event that a merchandiser considers at that place has been ageless alteration to the border of dumping, they ought to likewise see bespeaking reappraisal of the rate of duty. Reach us for all the more about the informations needed for reappraisal applications. Proof of ordinary quality a long clip under uncommon fortunes and trusting upon the consequence of a different audit scrutiny. On the off opportunity that a shield step applies for over a twelvemonth it is to be continuously changed amid its life-time. The Ministry must endeavour to reply to the Minister about the shield scrutiny inside 75 working yearss of the day of the month of start. In the event that the local concern expressions for the load of a impermanent protection step or a impermanent shield step is forced, the Ministry must seek reasonable enterprises to reply to the Minister inside 85 working yearss of the day of the month of initiation.The flowchart underneath gives a diagram of the scrutiny procedure and its TExaminationThe full scrutiny includes intensive deliberation of the cogent evidence in the application archive and an scrutiny of far making industry and exchange information. The shapers doing up the New Zealand industry might similarly be gone by to corroborate informations they have given on echt harm.In the event that informations gave is viewed as questionable it might be slighted. Whenever amid a shield scrutiny, a statutory averment may be obliged to endorsing any adjustment or informations gave, in the manner accommodated in Section 9 of the Oaths and Declarations Act 1957.The affairs the Ministry must research integrate the accompanying:†¢Whether expanded imports have created or enfeeble to do echt injury.†¢Whether the expanded imports were because of unanticipated betterments.†¢Whether a shield step is of import to expect or bring around echt harm and to promote conformance by the New Zealand industry to expanded competition from the expanded imports.†¢If a shield step is indispensable:oWhich merchandises ought to be apt to a step.oWhich step is suiting.oWhat is the fitting grade and length of clip of the step.†¢Whether the load of a step is in the general population involvement, which may integrate idea of the accompanying:oThe likely viability of a protection step in assisting the local concern.oThe different options for a protection step.oThe likely impact of a shield step available ( numbering on clients ) .oNew Zealand ‘s planetary dealingss a nd exchange aims.oThe critical significance of the concern.2.Review of Newzealand ‘s IP schemes including yet non constrained toProtected invention ( IP ) is often the most profitable resource recorded on a concern ‘ plus study, so its astute to procure your alone IP by and large as you would any of your physical resources.A thing of IP can be anything from a alone idea for an point, to new catchs, an interesting expression or peculiarly identifiable Sons or slogans. Each can give you game modifiers and demands to be ensured.2.1Copyright security abroadCopyright is on a really basic degree non rather the same as different kinds of accredited invention ( IP ) security in visible radiation of the fact that it exists the minute a alone work is made. Nonetheless, how your New Zealand right of first publication is dealt with abroad relies on upon the parts you fare to and the quality of their dedication to cosmopolitan gages.Universal copyright jurisprudenceCopyright is unive rsally acknowledged to be the selective right to use or O.K. others to use a alone spot of work.In the event that you hold the right of first publication on a alone work in a menu market, it implies you can pull off its:†¢reproduction†¢public executing†¢recording†¢broadcasting†¢translation.New Zealand takes portion in different worldwide right of first publication apprehensions and colonies. This implies that when your alone work is made in New Zealand, it is accordingly ensured here and under the right of first publication Torahs in states that are garnering to those apprehensions.Unique plants made in other portion states are to boot secured in New Zealand under these planetary apprehensions.Copyright in New ZealandCopyright is a term for the elect use of a alone work. In New Zealand it is chiefly represented by the Copyright Act 1994, which expresses that right of first publication confidence starts to be accordingly when a alone work is made and settled. This implies the work needs to be more than a idea. Notwithstanding, registration of right of first publication is non needed. No formal model for the registration of right of first publication exists in New Zealand.A right of first publication in New Zealand can maintain traveling for up to 50 old ages, contingent upon the sort of work it ensures.Copyright tagingAlbeit non needed by jurisprudence, it is a smart idea to integrate a right of first publication arrow or acknowledge on your work in New Zealand. Using a right of first publication marker tells others that the work is apt to copyright confidence and that acquiescence is non conceded for others to double the work or pull off it in some other manner. A more thorough notice recognizes the holder and ability behind imaginative work.New Zealand is garnering to different worldwide concurrencies on right of first publication that could impact on your work abroad.2.2PatentA patent issues you restrictive use of an invention for up to 20 old ages. It can turn into a important concern resource that can be purchased, sold, exchanged or authorized like whatever other belongings.Not everybody needs a patent, nevertheless at times holding one can:†¢help to procure your concern hereafter†¢create new unfastened doors†¢provide the echt feelings of repose that originates from cognizing your creative activity ca n't doubtless be replicated or stolen.In a few ways licenses work a touch like protection schemes. What ‘s more, while its basic for most organisations to hold made moves to guarantee other imperative resources like vehicles, hardware and constructions, its less regular to see them procuring the really things that often got them interchanging the primary topographic point – their creative activities.On the off opportunity that you patent a creative activity, for case another sort of paste, you so have the privilege to:†¢manufacture and offer the paste†¢license the rights to another individual to likewise green goods and offer the paste†¢sell all duty for patent itself, so that the new buyer has control over the protected development.A patent will likewise issue you security when you take your invention to market in visible radiation of the fact that it helps you shield possession rights. Frequently merely holding a patent can be sufficient to forestall others from trying to double you.Abroad patent confidenceA patent merely ensures an invention in one state or venue. While there is no such thing as an overall patent, cosmopolitan patent jurisprudence can do it simpler to acquire licences conceded in assorted typical states.This page examines how you can use Convention, Treaty and Regional applications to look for insurance for your creative activity in indispensable menu markets. The information here will assist you to take which options are best for your circumstance and marks.What do you requirement for a Convention application?A New Zealand pat ent application can be utilized as the cardinal application for one or more Convention applications.When you seek an abroad patent under the Convention, you must integrate points of involvement ( e.g. application figure, entering day of the month and Convention state ) of the indispensable application with your application. For the most portion, you must integrate a confirmed extra of the application that you ab initio documented with IPONZ. This may be obliged either when you document or inside a period set by the applicable patent officeScan for bing licencesScaning for a current patent can save you clip and hard currency, and can likewise give motive or chronicled informations. Looking for bing licences is a nice attack to:†¢See whether your invention is new or if the issue it handles has been settled an alternate manner ;†¢Find out whether your creative activity encroaches a current patent. In the event that you advertise a development which as of now has a patent the holder of that patent can do legitimate move against you ;†¢See what creations your challengers have secured ( or connected to procure ) ;†¢Get a idea of how to outline your finding ; and†¢Discover how invention has developed over the long draw.Check for bing licencesHow you scan for patent informations will trust on upon your aims and what you know as of now. Your chase could be focussed on the of import invention, the concerns you are acute on or maybe what your challengers may hold ensured.Case in point, researching an invention can include charming word or grouping Hunts on typical databases. This sort of scrutiny can necessitate important investing and be unpredictable. Interestingly, runing down a current patent can be basic in the event that you know the state and have a mention figure.2.3Trade imprintAn exchange imprint is a particular identifier, on a regular basis alluded to as a â€Å" trade name † or â€Å" logo † . When an exchange imprint i s enlisted, the  ® image may be utilized with the exchange grade.Exchange imprints can integrate words, Sons, chromaticities, forms, sounds, smells – or any mix of these. Two instances of by and large perceived exchange imprints are demonstrated as follows – they have ended up important resources for the concern that enrolled them:1An exchange imprint empowers organisations to acknowledge their points or disposals from comparative points or disposals offered by rivals. The primary design is to do a different and ideally critical trade name that clients spouse with quality points or disposals. Fulfilled clients will be more prone to buy the same trade name once more and touch the trade name to others. An in figure trade name along these lines helps a concern both pick up and keep its clients.RegisterYou are non lawfully needed to inscribe your exchange imprint to use it. On the other manus, by non inscribing your imprint you remain to lose out on the legitimate confid ence and different net incomes recorded antecedently. An unregistered imprint is similarly harder to procure in visible radiation of the fact that you must depend on the jurisprudence of go throughing off or take minutess under the Fair Trading Act. Such activities can be more difficult to show and can include drawn-out and inordinate suit.By complexness, enlisting an exchange imprint issues you a keeping substructure under the Trade Marks Act 2002. With stronger lawful insurance, you can action for invasion in the event that another individual utilizes the same or a ‘confusingly comparative ‘ grade for the same or comparable merchandises or disposals in which the imprint is enlisted.Check for bing exchange MarkssYour application to inscribe an exchange imprint is apt to be dismisses if your expected imprint is as of now requested, enlisted, being used or is ‘confusingly comparable ‘ to a current exchange grade. This makes it indispensable to watch that the s ame or a comparable exchange imprintInternational trade Markss

The Seismoscope Is One of the Great Chinese Inventions

The Seismoscope Is One of the Great Chinese Inventions There are few things more disconcerting than the sensation of the seemingly-solid Earth suddenly rolling and pitching beneath ones feet. As a result, humans have sought ways to measure or even predict earthquakes for thousands of years. Although we still cant accurately predict earthquakes, humans have come a long way in detecting, recording, and measuring seismic shocks. This process began nearly 2000 years ago, with the invention of the first seismoscope in China. The First Seismoscope In 132 CE, inventor, Imperial Historian, and Royal Astronomer Zhang Heng displayed his amazing earthquake-detection machine, or seismoscope, at the court of the Han Dynasty. Zhangs seismoscope was a giant bronze vessel, resembling a barrel almost 6 feet in diameter. Eight dragons snaked face-down along the outside of the barrel, marking the primary compass directions. In each dragons mouth was a small bronze ball. Beneath the dragons sat eight bronze toads, with their broad mouths gaping to receive the balls. We dont know exactly what the first seismoscope looked like. Descriptions from the time give us an idea about the size of the instrument and the mechanisms that made it work. Some sources also note that the outside of the seismoscopes body was beautifully engraved with mountains, birds, tortoises, and other animals, but the original source of this information is difficult to trace. The exact mechanism that caused a ball to drop in the event of an earthquake also is not known. One theory is that a thin stick was set loosely down the center of the barrel. An earthquake would cause the stick to topple over in the direction of the seismic shock, triggering one of the dragons to open its mouth and release the bronze ball. Another theory posits that a baton was suspended from the lid of the instrument as a free-swinging pendulum. When the pendulum swung widely enough to strike the side of the barrel, it would cause the closest dragon to release its ball. The sound of the ball striking the toads mouth would alert observers to the earthquake. This would give a rough indication of the earthquakes direction of origin, but it did not provide any information about the intensity of the tremors. Proof of Concept Zhangs wonderful machine was called houfeng didong yi, meaning an instrument for measuring the winds and the movements of the Earth. In earthquake-prone China, this was an important invention.   In one instance, just six years after the device was invented, a large quake estimated at a magnitude seven struck what is now Gansu Province. People in the Han Dynastys capital city of Luoyang, 1,000 miles away, did not feel the shock. However, the seismoscope alerted the emperors government to the fact that a quake had struck somewhere to the west. This is the first known instance of scientific equipment detecting an earthquake that had not been felt by humans in the area. The seismoscopes findings were confirmed several days later when messengers arrived in Luoyang to report a major earthquake in Gansu. ChineseSeismoscopes on the Silk Road? Chinese records indicate that other inventors and tinkerers in the court improved upon Zhang Hengs design for the seismoscope over the centuries that followed. The idea seems to have spread westward across Asia, probably carried along the Silk Road.   By the 13th century, a similar seismoscope was in use in Persia, although the historical record does not provide a clear link between the Chinese and Persian devices. It is possible that the great thinkers of Persia hit upon a similar idea independently.

Sibling Rivalry Essays - Sibling, Family, Kinship And Descent

Sibling Rivalry Essays - Sibling, Family, Kinship And Descent Sibling Rivalry Sibling rivalry will always occur in a household of more than one child whether through comparison, fighting, jealousy, or by other means. Parents and children both contribute to the rivalry. It will occur on a daily, weekly, and even an hourly basis. Sibling rivalry may become difficult and annoying to parents, but they must deal with it day after day. In definition, sibling rivalry is when one sibling or more compete with one another or try to emulate each other .Rivalry is different from fighting. It appears when children compete for their parents? love and attention (Faull 88). Sibling relationships can be a key to rivalry. An intense relationship includes love and hate, play and fight, and the teasing and mocking of each other. There are some questions on why certain siblings get along harmoniously and affectionately, while there are others that constantly fight (Dunn front flap). Siblings usually have a very harsh relationship when they are young. As they mature, they become better friends and start getting into fewer and fewer fights .Brothers and sisters sometimes work together to get through jams. Siblings occasionally team up to trick or get back at a parent in revenge (Faber and Mazlish 27-28). Aggression is very frequent in sibling relationships. In one study, 29% of behavior observed between siblings was hostile (Dunn 22). It is usually the older child being aggressive to the younger one, but the younger child may become increasingly aggressive as he/she grows. In one Canadian study, a family where the mother is very friendly to the second born at the eight month stage, the two children were very opposed to each other six months later (Dunn 98). There are many siblings that take their aggression to the extremes, and others who travel through phases of rivalry, then end in a close, loving relationship (?Sibling Aggression?). Plus, not all rivalry is negative. Birth order greatly affects the relationships between siblings. Frank J. Sulloway, writer of Born to Rebel, had this to say about birth order, ?Few aspects of human behavior can claim such generalizability (as birth order) across class, nationality, gender, and time.? Birth order is the ultimate cause of behavior; it is destiny?if not entirely, then pretty nearly so (Epstein 51). First children tend to accomplish more than their siblings do because their parents expect more of them. All children in a family behave differently because of the way they are or were treated by their parents and others. The first child is very bossy to younger sibs, and has strong beliefs about what is right or wrong, and how his younger sibs should behave. He/she does not let the younger ones get away with something they could not do at their age. The second or middle child does not expect to get his or her own way much. They learn to achieve what they want through indirect means. The third or youngest ch ild learns that the best method for him to get his way is by being nice. He frequently does what he wants and gets away with it because others do not notice (Ames and Haber 63-66). Sibling rivalry has many causes that both parents and children can bring about. Parents create rivalry problems by comparison and favoritism. They have to see their kids as separate individuals, and not compare them. The parents have to make sure that comparisons do not lead to them buying one thing for a child?s need, and then buying the same item for the other child even though he does not need it. There are certain types of comparison: positive and pressure. Positive comments can start problems between siblings (i. e. ?I see from your homework that you are a math whiz, just like your sister!? Kent 80). ?Children may feel resentful when parents push them into each other?s turf,? reports Kathy Thorburg, Ph.D (quoted in Kent 80). When a parent compares two siblings, it puts pressure in sports, school, and any other aspects of life on the younger child . Parents inadvertently play favorites with their children. The favorite child may not always be the cutest, smartest, kindest, or mo st thoughtful. It is natural to feel a preference to one

Commercial agency agreement Essay Example | Topics and Well Written Essays - 2500 words

Commercial agency agreement - Essay Example The intended parties to the Agreement will no doubt have meetings first to discuss the terms for the appointment.' It is suggested that they reach some "Heads of Terms" first and that those are then transferred over to the Agreement. It is likely that the terms agreed by the parties and set out in the Agreement will be covered by the Commercial Agents (Council Directive) Regulations 1993 (Brown, 2006), as amended.' These Regulations deal with the rights and liabilities of parties who have entered into a commercial agency, and deal with such matters as the remuneration to be paid,' the period of notice to be given and the entitlement of the agent in some cases to compensation on the agency being terminated. The Establishment of Agreement covers activities or services that Cockatoo SA provides during the development stage of the partnership. The proposal and development agreements may be carried out by Cockatoo SA directly, or by Consultants and Contractors employed by Cockatoo SA. The Products provided includes the Children's wear provided by the company. The establishment of the agreement is based on Cockatoo SA's provisions, managing and marketing strategies of the selling of the Product. Where the Reseller at this point also intends to undertake meetings and deliberations with its consultants for the possible offer from Cockatoo SA to provide for the Customers demand as reflected on the terms necessary. In addition, the parties may have other terms to agree about this.' It is obviously unlikely that the Agent would agree to the Principal having complete freedom to sell in competition with the Agent. Clause 4 - Terms of Agreement The agreement provides for reasonable and proper costs (including costs of risks not contracted out, insured or covered through the Regulations) to be passed through to the Partnership on an emerging cost basis. If reselling constraints or other concerns mean that the Investor requires greater certainty over costs, it may be possible to offer a fixed price as proposed in the Agreement. However, it is not possible to fix some elements, such as the costs of store enhancements, and a fixed price at this stage will not mean that the costs of the Manufacturing can be fixed. The Principal will have to draw up an account in order to calculate the Commission.' It may be appropriate to add further provisions here as to how the account is to be prepared. Capitalised terms used in these guidance notes are defined in the agreement. This clause includes general provisions as to consents including the fact that Cockatoo SA retains sole discretion in relation to its directives on the Reseller. In

The Shots of Goodfellas Essay Example | Topics and Well Written Essays - 500 words

The Shots of Goodfellas - Essay Example Goodfellas does not glorify the gangster lifestyle like The Godfather. The framing of the short tracking shot from a three-shot to the two-shot is vital for the psychological state of mind of the audience that must be willing to accept the perhaps fictional assertion that the man through whose eyes the story will be told was not as bloodthirsty and violent as those around him. The movement away from directly including Henry in this show to bringing Tommy and Jimmy together is a distancing device that subtly creates a sense of audience participation with Henry’s character. At no point in the editing of the incredibly violent opening sequence of Goodfellas is Henry Hill ever included in the finishing off the murder of the man in the trunk. The audience has no way of knowing who this man is or what part he will play or why he was killed. For the audience can’t possibly know he was a completely innocent witness to a crime rather than a wiseguy himself. Because this is the o pening scene that essentially introduces the audience to the main characters it is imperative that Henry is not only never seen taking an active role in the murder, but is seen to react to Jimmy’s nod of the head to open the trunk in the first place as Jimmy is his boss. The reaction shots of Henry responding to the brutality before him rather than taking part also serves to further intensify audience participation in part because of the murderous glee with which Tommy kills and the quick sneer that appears on Jimmy’s face before he shoots the corpse.